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| 50 Super Bowl |
Super Bowl Commercials 2016
Today is the biggest day of the year for sports in America, it is the Super Bowl final. I like the sport, I usually see some games but I am not a fanatic (yet). However this post is about one of the most famous things about this event, the commercials.
I saw the majority of them and I must say that with probably one or two exceptions, this year the commercials are very poor. I noticed one pattern and I don't know if you agree, but this year I noticed a bigger concern by the brands to a call to action, the commercial of the Colgate and Budweiser are perfect examples of that.
Let's now talk about my favourite commercials and I am going try to explain why they are my favourites, which it's not always an easy task.
1- Axe
This year my favourite commercial is from Axe, it's everything what a commercial should have. A clear message, well paced, excellent video, excellent audio and of course a clear message: "you have all you need, you just have to make the best of it", simple but at the same time very powerful.
2- Hyundai
To me one of the classic moves on Super Bowl, original, well-played, clear message and funny! This is a short story about a super protective father during his daughter date. The way that the commercial promotes the new feature in the car is very well done too. Kevin Hart funny as usual.
3- Mini
What I really like in this commercial, more than the clear message it's the way how they connect at the same time a powerful message to the audience and to the identity of the brand, it's so well done and it's not an easy task at all. I have a flair to originality, messages that somehow are related to that they have my attention, however in my opinion mini absolutely nail in this one.
4- Colgate and Budweiser.
Both this year choose a social message, a wake up call. In terms of tv commercial, Colgate to me was better, but I have to give props to the Budweiser campaign of a dollar to fight against drunk drivers.
Let's see what's going on in 2017!